ChannelAdvisor Corp. (ECOM) stock starts with “Neutral” rating in note to investors by BTIG Research

ChannelAdvisor Corp. (NYSE: ECOM) shares rose on Thursday Nov 17 with lower trade volume than normal after more analysts initiated coverage on the stock.

Meanwhile, stocks opened flat this morning, struggling for direction in early trade ahead of congressional testimony by Federal Reserve Chairwoman Janet Yellen. Ahead of an appearance before the Joint Economic Committee, Yellen said an interest-rate hike could come “relatively soon,”

The S&P 500 SPX, +0.25% fell less than 0.1% to 2,176.85 while Dow Industrials DJIA, -0.05% fell 9 points to 18,858. The Nasdaq Composite COMP, +0.18% declined 0.1% to 5,291.48.

Analysts at BTIG Research initiated coverage on ChannelAdvisor Corp. (NYSE: ECOM) stock, rating the company at Neutral. BTIG Research currently has a rating of Neutral on the shares. The one-year price target of $15.00 is higher than the opening price of $13.75, that has caused a number of other analysts to comment on the stock in recent days. Looking back over the last 52 weeks, ChannelAdvisor Corp. stock has a high of $15.91. After initiating coverage,, analysts and brokerage firms will subsequently publish periodic updates. Changes in price targets are not uncommon.

Shares of ChannelAdvisor Corp. (NYSE: ECOM) opened at $13.75 on Monday trading between $13.50 and $13.90, and last traded at $13.90, which represents an increase of $0.05 or 0.36% from the previous closing price.

ChannelAdvisor Corp. (NYSE: ECOM) now has a market cap of 358.40M.

ChannelAdvisor Corp. (NYSE: ECOM) Average Daily Trading Volume

The stock’s average daily volume is 109,189 shares out of a total float 19,483,000 and some 8,287 shares traded hands yesterday, below normal. Trading volume is likely to increase in the next few days as momentum traders often use swings in trading volume to identify substantial volume growth or dissemination by institutional investors.

While an increase in trading for short periods will not mean much, however, a trend of heavy trading volume on the buy side over a period of days or weeks expresses a positive indicator to market traders that institutions may be moving in, so institutional sponsorship is critical.

Institutional sponsorship is defined by ownership of a stock by mutual funds, banks, pension funds and other large institutions.

These instituitional investors retain substantial teams of analysts that research thousands of stocks. So watching their interests is a good way to make sure you are buying the right stocks.

ChannelAdvisor Corp. (NYSE: ECOM) Moving Averages

A moving average can also act as support or resistance. In an uptrend a 50-day, 100-day or 200-day moving average may act as a support level, as shown in the figure below.

This is because the average acts like a floor (support), so the price bounces up off of it.

In a downtrend a moving average may act as resistance; like a ceiling, the price hits it and then starts to drop again.

By identifying trends, moving averages allow investors to make those trends work in their favor and increase the number of winning trades.

Trades for ChannelAdvisor Corp. (NYSE: ECOM) have ranged from $10.28 – 15.91, and the stock now has a 50-day MA of $12.10 and 200-day MA of $13.07. Today’s last price is 12.63%% lower than the 52 week high of $15.91.

Indeed, earnings growth is among the most important things to look at in regards to stock investing and, accordingly, investors watch for companies that have been successful at growing their earnings at least 25% or more for 3 consecutive years.

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