Flowers Foods Inc. (FLO) stock starts with “Neutral” rating in research note to investors by DA Davidson

Flowers Foods Inc. (NYSE: FLO) shares rose yesterday on heavier trade volume than normal after more analysts initiated coverage on the stock.

Analysts at DA Davidson initiated coverage on Flowers Foods Inc. (NYSE: FLO) stock, starting the company at Neutral. The company currently has a rating of Neutral on the shares. The one-year price target of $14.57 is a decrease compared to the opening price of $14.96, causing a fair amount of other analysts to issue statements on the stock recently. Looking back over the last year, Flowers Foods Inc. stock has a high of $27.31. Changes in price targets are not unheard of as analysts and brokerage firms will re periodic updates after beginning or initiating coverage.

Meanwhile, the Dow Jones Industrial Average DJIA, +0.62% finished up 112.58 points, or 0.6%, at 18,281.03 yesterday.

The Nasdaq Composite Index COMP, +0.50% rose 26.36 points, or 0.5%, to end at 5,316.02, and is up 0.1% for the week to date.

The S&P 500 index SPX, +0.43% added 9.24 points, or 0.4%, to close at 2,159.73.

Shares of Flowers Foods Inc. (NYSE: FLO) opened at $14.96 yesterday trading between $14.79 and $15.10, and last traded at $14.97, a spike of $0.11 or 0.01 from the previous closing price.

Flowers Foods Inc. (NYSE: FLO) currently has a market cap of 3.10B.

Flowers Foods Inc.Trading Volume

9,360,007 shares traded hands yesterday, above normal, out of a total float 180,612,000. Heavy volume aggregation by institutional investors may be on the horizon as the combination of significant expansions in trading volume and price inflation can be deciding components.

As with all possible breakouts, investors look for volume to be at least 40%-50% above normal on the breakout to demonstrate that fund managers and other professional investors are jumping in.

Institutional sponsorship is defined by ownership of a stock by mutual funds, banks, pension funds and other large institutions.

Institutional investors such as these have substantial teams of analysts researching thousands of stocks. So watching their interests is a good way to make sure you are buying the right stocks.

Flowers Foods Inc. Moving Averages

A moving average can also act as support or resistance. In an uptrend a 50-day, 100-day or 200-day moving average may act as a support level, as shown in the figure below.

This is because the average acts like a floor (support), so the price bounces up off of it.

In a downtrend a moving average may act as resistance; like a ceiling, the price hits it and then starts to drop again.

By spotting trends, moving averages allow traders to make those trends work in their favor and increase the number of winning trades.

With that in mind, Flowers Foods Inc. (NYSE: FLO) now has a 50-day MA of $15.15 and 200-day MA of $17.59. It has traded in a 52-week range between $14.35 – 27.31 and today’s last price is 0.45% lower than the 52 week high of $27.31.

Earnings growth is a critical factor to research when buying stocks and investors identify companies that have increased their earnings at least 25% or more over a 3 year period.

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