Nielsen N.V. (NLSN) stock trades up, “Hold” rating reiterated by Pivotal Research Analysts

Nielsen N.V. (NYSE: NLSN) shares rose on Friday January 13 on lower trade volume than normal after a number of analysts weighed in on the investing value of the stock and reiterated thier respective ratings.

Meanwhile, The Dow Jones Industrial Average DJIA, -0.03% slipped 5.27 points to close 19,885.73, moving in a roughly 100-point range all session. For the week, the blue-chip index is off 0.4%.

U.S. financial markets will be closed Monday for Martin Luther King Jr. Day.

The S&P 500 index SPX, +0.18% added 4.20 points, or 0.2%, to end at 2,274.64 for a weekly loss of 0.1%, and the Nasdaq Composite Index COMP, +0.48% climbed 26.63 points, or 0.5%, to finish at 5,574.12, its sixth all-time closing high in seven trading sessions.

Stock Picks and Investing in the Stock Market

Pivotal Research analysts reiterated its Hold rating on Nielsen N.V. (NYSE: NLSN) in a note to investors, making it one of the more closely watched stocks on Wall Street. The company currently has a rating of Hold on the stock. As a means of comparison, a number of other analysts have commented on the stock in recent days, and the company has secured a consensus one-year price target of $48.29, above the opening price of $42.10. Nielsen N.V. stock has a 52-week high of $55.94. Usually, after analysts issue a “reiterated rating” report on a stock, they will subsequently issue recurring revisions, such as a price target change.

Yesterday Nielsen N.V. (NYSE: NLSN) shares last traded at $42.36, which represents a jump of $0.35 from the previous closing price. Opening at $42.10, they varied from $42.10 and $42.62 throughout the day.

Nielsen N.V. (NYSE: NLSN) currently has a market cap of 15.14B.

Nielsen N.V. (NYSE: NLSN) Average Daily Trading Volume

The stock’s average daily volume is 3,214,040 shares out of a total float 350,874,000 and some 1,811,516 shares crossed the trading desk yesterday, 95 percent below the norm. lower than normal. Look for trading volume to pick up in the coming days as momentum traders often use increases in trading volume to identify heavy volume accumulation or distribution by institutional investors.

While increased trading for one day will not mean much, conversely, a trend of heavy trading volume on the buy side over a period of days or weeks sends a positive signal to market traders that institutions may be moving in, so institutional sponsorship is very important.

Institutional sponsorship is defined by ownership of a stock by mutual funds, banks, pension funds and other large institutions.

Professional investors such as these retain substantial teams of analysts researching thousands of stocks. Thus, watching their interests is a good way to make sure you are buying the right stocks.

Nielsen N.V. (NYSE: NLSN) Moving Averages

A moving average can also act as support or resistance. In an uptrend a 50-day, 100-day or 200-day moving average may act as a support level, as shown in the figure below.

This is because the average acts like a floor (support), so the price bounces up off of it.

In a downtrend a moving average may act as resistance; like a ceiling, the price hits it and then starts to drop again.

By identifying trends, moving averages allow traders to make those trends work in their favor and increase the number of successful trades.

Trades for Nielsen N.V. (NYSE: NLSN) have ranged from $40.96 – 55.94, and the stock now has a 50-day MA of $42.58 and 200-day MA of $49.15. Today’s last price is 24.28%% below the 52 week high of $55.94.

Earnings growth is a critical factor to look at when investing in stocks and investors identify companies that have increased their earnings at least 25% or more over a 3 year period.

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