The Hershey Company (HSY) Stock Trending Up After Price Target Increase at RBC Capital Markets

The Hershey Company (NYSE: HSY) shares rose on Monday February 6 on lighter trade volume than normal after a number of analysts weighed in on the investing value of the stock, boosting the price target of stock.

Investors turned cautious in early trading today with the Dow Jones Industrial Average DJIA, was off by 17 points, or 0.1%, to 20.054.

The S&P 500 SPX, -0.14% eased 5 points, or 0.2%, to 2,293, with seven of the 11 main sectors trading lower. Nearly all main sectors were trading lower, while materials and consumer staples led the losses.

The Nasdaq Composite COMP, -0.14% slipped 10 points, or 0.2%, at 5,144.

The Hershey Company (NYSE: HSY) had its price target boosted by equities researchers at RBC Capital Markets from $110.00 to $112.00. With a rating of Sector Perform on the stock, The Hershey Company has a 52-week high of $117.79. As a means of comparison, a number of other analysts have issued reports on the stock in recent days, and The Hershey Company has secured a consensus one-year price target of $105.07, a decrease compared to the opening price of $107.00.

Yesterday The Hershey Company (NYSE: HSY) shares last traded at $107.46, which is an increase of $0.48 over the previous closing price. Opening at $107.00, they ranged from $106.32 and $107.49 throughout the day.

The Hershey Company (NYSE: HSY) now has a market cap of 22.87B.

The Hershey Company (NYSE: HSY) Average Daily Trading Volume

The stock’s average daily volume is 1,094,900 shares out of a total float 212,092,000 and some 102,187 shares crossed the trading desk yesterday, 97 percent lower than the average. lower than normal. Look for trading volume to pick up in the coming days as swing traders often use upticks in trading volume to identify heavy volume accumulation or distribution by institutional investors.

While increased trading for short periods will not mean much will not mean much, however, a trend of heavy trading volume on the buy side over a period of days or weeks sends a positive signal to market traders that institutions may be moving in, so institutional sponsorship is very important.

Institutional sponsorship is defined by ownership of a stock by mutual funds, banks, pension funds and other large institutions.

These professional investors have teams of analysts that investigate thousands of stocks, so it is good validation to see them buying a stock you are researching.

The Hershey Company (NYSE: HSY) Moving Averages

A moving average can also act as support or resistance. In an uptrend a 50-day, 100-day or 200-day moving average may act as a support level, as shown in the figure below.

This is because the average acts like a floor (support), so the price bounces up off of it.

In a downtrend a moving average may act as resistance; like a ceiling, the price hits it and then starts to drop again.

By tracking the activity of these professional investors—and the moving averages they affect—it allows for traders to make more effective decisions on trades.

Trades for The Hershey Company (NYSE: HSY) have ranged from $87.38 – 117.79, and the stock now has a 50-day MA of $104.52 and 200-day MA of $102.18. Today’s last price is 8.77%% under the 52 week high of $117.79.

Earnings growth is an important factor to look at when investing in stocks and investors look for companies that have increased their earnings by at least 25% for the past 3 years.

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