Vera Bradley Inc. (VRA) shares fall following downgrade at Zacks Investment Research

Vera Bradley Inc. (NASDAQ: VRA) shares rose on Tuesday Dec 13 with lower trade volume than normal after a number of analysts weighed in on the investing value of the stock with a downgraded rating.

Meanwhile, the Dow DJIA, +0.47% climbed 106 points, or 0.6%, to 19,905. If the Dow finishes higher, it will notch its seventh straight gain.

The S&P 500 index SPX, +0.56% gained 10.45 points, or 0.5%, to 2,267 and the tech-heavy Nasdaq Composite Index COMP, +1.02% added 48 points, or 0.9%, to 5,461.

Both the S&P 500 index SPX, +0.56% and Nasdaq Composite COMP, +1.02% ended lower on Monday, with investors appearing reluctant to push shares higher ahead of the Fed meeting

Shares of Vera Bradley Inc. (NASDAQ: VRA) were downgraded by analysts at Zacks Investment Research in a note to their investors today. Zacks Investment Research currently has a rating of Sell on the shares. A number of other analysts have commented on the company in recent days, and Vera Bradley Inc. has earned a consensus one-year price target of $14.40, higher than the opening price of $12.36, a difference of 11.39 percent. Vera Bradley Inc. stock has a 52-week high of $20.69. Considerable and fundamental changes in the company’s procedures, future vision or industry can cause downgrades as the analysts consider that the future prospects for the security have diminished from the initial recommendation.

Vera Bradley Inc. (NASDAQ: VRA) shares last traded at $12.64, which is a jump of $0.32 or 2.60% compared to the previous closing price. Opening at $12.36, they fluctuated from $12.36 and $12.73 throughout the day.

Vera Bradley Inc. (NASDAQ: VRA) currently has a market cap of 457.71M.

Vera Bradley Inc. (NASDAQ: VRA) Average Daily Trading Volume

38,564 shares traded hands yesterday, lower than the average, out of a total float 18,321,000. Look for trading volume to pick up in the coming days as swing traders often use upticks in trading volume to determine large volume growth or distribution by institutional investors.

As with all possible breakouts, investors watch for volume to be at least 40%-50% above normal on the breakout to demonstrate that fund managers and other professional investors are jumping in.

Institutional sponsorship is defined by ownership of a stock by mutual funds, banks, pension funds and other large institutions.

These instituitional investors have substantial teams of analysts that research thousands of stocks. So watching their interests is a good way to ensure you are buying the right stocks.

Vera Bradley Inc. (NASDAQ: VRA) Moving Averages

A moving average can also act as support or resistance. In an uptrend a 50-day, 100-day or 200-day moving average may act as a support level, as shown in the figure below.

This is because the average acts like a floor (support), so the price bounces up off of it.

In a downtrend a moving average may act as resistance; like a ceiling, the price hits it and then starts to drop again.

Traders can make more impactful decisions on trades when they follow the activity of professional investors.

Trades for Vera Bradley Inc. (NASDAQ: VRA) have ranged from $12.11 – 20.69, and the stock now has a 50-day MA of $14.08 and 200-day MA of $14.67. Today’s last price is 38.91%% under the 52 week high of $20.69.

Indeed, earnings growth is among the most critical things to look at in regards to stock investing and, accordingly, investors watch for companies that have grown their earnings by at least 25% over the past 3 years.

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