Critical Contrast: Nu Skin Enterprises (NUS) vs. The Competition

Nu Skin Enterprises (NYSE: NUS) is one of 32 public companies in the “Personal Products” industry, but how does it weigh in compared to its peers? We will compare Nu Skin Enterprises to similar companies based on the strength of its institutional ownership, risk, profitability, valuation, analyst recommendations, earnings and dividends.

Valuation & Earnings

This table compares Nu Skin Enterprises and its peers revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Nu Skin Enterprises $2.18 billion $326.95 million 21.02
Nu Skin Enterprises Competitors $14.52 billion $2.92 billion 14.16

Nu Skin Enterprises’ peers have higher revenue and earnings than Nu Skin Enterprises. Nu Skin Enterprises is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.

Volatility and Risk

Nu Skin Enterprises has a beta of 1.37, indicating that its share price is 37% more volatile than the S&P 500. Comparatively, Nu Skin Enterprises’ peers have a beta of 1.09, indicating that their average share price is 9% more volatile than the S&P 500.

Dividends

Nu Skin Enterprises pays an annual dividend of $1.44 per share and has a dividend yield of 2.3%. Nu Skin Enterprises pays out 48.8% of its earnings in the form of a dividend. As a group, “Personal Products” companies pay a dividend yield of 2.0% and pay out 46.2% of their earnings in the form of a dividend. Nu Skin Enterprises has raised its dividend for 16 consecutive years.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for Nu Skin Enterprises and its peers, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nu Skin Enterprises 2 2 3 0 2.14
Nu Skin Enterprises Competitors 365 1097 1242 28 2.34

Nu Skin Enterprises presently has a consensus price target of $61.86, indicating a potential downside of 0.25%. As a group, “Personal Products” companies have a potential upside of 1.02%. Given Nu Skin Enterprises’ peers stronger consensus rating and higher possible upside, analysts plainly believe Nu Skin Enterprises has less favorable growth aspects than its peers.

Profitability

This table compares Nu Skin Enterprises and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Nu Skin Enterprises 7.53% 24.14% 11.26%
Nu Skin Enterprises Competitors 6.15% 158.39% 7.91%

Institutional & Insider Ownership

79.3% of Nu Skin Enterprises shares are owned by institutional investors. Comparatively, 57.6% of shares of all “Personal Products” companies are owned by institutional investors. 5.2% of Nu Skin Enterprises shares are owned by insiders. Comparatively, 15.4% of shares of all “Personal Products” companies are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Nu Skin Enterprises peers beat Nu Skin Enterprises on 9 of the 15 factors compared.

About Nu Skin Enterprises

Nu Skin Enterprises, Inc. is a direct selling company that develops and distributes personal care products and nutritional supplements, and a range of other products and services. The Company offers anti-aging personal care products and nutritional supplements under its Nu Skin and Pharmanex brands. The Nu Skin brand offers a range of products, including ageLOC Me customized skin care system, ageLOC Spa systems and ageLOC Transformation anti-aging skin care system. The Pharmanex product line includes ageLOC Youth nutritional supplement, ageLOC TR90 weight management and body shaping system, and LifePak nutritional supplements. The Company has operations in various geographic regions, including Greater China, North Asia, Americas, South Asia/Pacific, and Europe, the Middle East and Africa (EMEA). It is focused on offering ageLOC Youth nutritional supplement and ageLOC Me personalized skin care system. The Company also offers household products and technology services.

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