Sinclair Broadcast Group (SBGI) and The Competition Head-To-Head Review

Sinclair Broadcast Group (NASDAQ: SBGI) is one of 31 public companies in the “Broadcasting” industry, but how does it contrast to its peers? We will compare Sinclair Broadcast Group to similar companies based on the strength of its earnings, risk, dividends, valuation, institutional ownership, profitability and analyst recommendations.

Insider and Institutional Ownership

83.1% of Sinclair Broadcast Group shares are owned by institutional investors. Comparatively, 52.5% of shares of all “Broadcasting” companies are owned by institutional investors. 28.2% of Sinclair Broadcast Group shares are owned by insiders. Comparatively, 13.3% of shares of all “Broadcasting” companies are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.


This table compares Sinclair Broadcast Group and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sinclair Broadcast Group 9.70% 32.06% 4.29%
Sinclair Broadcast Group Competitors -21.34% 11.52% 1.96%

Risk and Volatility

Sinclair Broadcast Group has a beta of 1.8, indicating that its share price is 80% more volatile than the S&P 500. Comparatively, Sinclair Broadcast Group’s peers have a beta of 1.54, indicating that their average share price is 54% more volatile than the S&P 500.


Sinclair Broadcast Group pays an annual dividend of $0.72 per share and has a dividend yield of 2.6%. Sinclair Broadcast Group pays out 24.8% of its earnings in the form of a dividend. As a group, “Broadcasting” companies pay a dividend yield of 1.8% and pay out 38.9% of their earnings in the form of a dividend. Sinclair Broadcast Group is clearly a better dividend stock than its peers, given its higher yield and lower payout ratio.

Analyst Ratings

This is a breakdown of recent ratings and price targets for Sinclair Broadcast Group and its peers, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sinclair Broadcast Group 0 0 5 0 3.00
Sinclair Broadcast Group Competitors 221 1026 2163 48 2.59

Sinclair Broadcast Group presently has a consensus target price of $47.00, suggesting a potential upside of 68.46%. As a group, “Broadcasting” companies have a potential upside of 23.68%. Given Sinclair Broadcast Group’s stronger consensus rating and higher possible upside, analysts plainly believe Sinclair Broadcast Group is more favorable than its peers.

Valuation and Earnings

This table compares Sinclair Broadcast Group and its peers gross revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Sinclair Broadcast Group $2.82 billion $893.47 million 9.62
Sinclair Broadcast Group Competitors $10.62 billion $3.19 billion 19.14

Sinclair Broadcast Group’s peers have higher revenue and earnings than Sinclair Broadcast Group. Sinclair Broadcast Group is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.


Sinclair Broadcast Group beats its peers on 11 of the 15 factors compared.

Sinclair Broadcast Group Company Profile

Sinclair Broadcast Group, Inc. is a television broadcasting company. The Company focuses on providing content on its local television stations and digital platforms. The Company’s segments are broadcast, other and corporate. The Broadcast segment consists of its broadcast television stations. The content distributed through its broadcast platform consists of programming provided by third-party networks and syndicators, local news, it owns networks, and other original programming produced by it. It also owns digital and Internet media products that are complementary to its portfolio of television station related digital properties. It focuses on offering marketing solutions to advertisers. Its other business consists of original networks and content, digital and Internet solutions, technical services and other non-media investments.

Receive News & Ratings for Sinclair Broadcast Group Inc. Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Sinclair Broadcast Group Inc. and related companies with's FREE daily email newsletter.

Leave a Reply