Brighthouse Financial (BHF) versus Assurant (AIZ) Critical Review

Brighthouse Financial (NASDAQ: BHF) and Assurant (NYSE:AIZ) are both finance companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, dividends, profitability, earnings, analyst recommendations, valuation and institutional ownership.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Brighthouse Financial and Assurant, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brighthouse Financial 1 9 0 0 1.90
Assurant 1 0 1 0 2.00

Brighthouse Financial presently has a consensus price target of $67.44, suggesting a potential upside of 12.22%. Assurant has a consensus price target of $101.00, suggesting a potential upside of 5.41%. Given Brighthouse Financial’s higher possible upside, equities analysts plainly believe Brighthouse Financial is more favorable than Assurant.

Earnings & Valuation

This table compares Brighthouse Financial and Assurant’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Brighthouse Financial N/A N/A N/A N/A N/A
Assurant $6.74 billion 0.77 $864.39 million $7.60 12.61

Assurant has higher revenue and earnings than Brighthouse Financial.

Insider & Institutional Ownership

90.8% of Assurant shares are owned by institutional investors. 0.8% of Assurant shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.


Assurant pays an annual dividend of $2.12 per share and has a dividend yield of 2.2%. Brighthouse Financial does not pay a dividend. Assurant pays out 27.9% of its earnings in the form of a dividend. Brighthouse Financial has raised its dividend for 13 consecutive years.


This table compares Brighthouse Financial and Assurant’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Brighthouse Financial N/A N/A N/A
Assurant 6.53% 6.70% 0.95%


Assurant beats Brighthouse Financial on 9 of the 12 factors compared between the two stocks.

About Brighthouse Financial

Brighthouse Financial, Inc. is a provider of life insurance and annuity products in the United States. The Company offers a range of products and services, which include variable, fixed, index-linked and income annuities, as well as variable, universal, term and whole life products. These products and services are marketed through various third party retail distribution channels in the United States. Fixed income annuities provide a guaranteed monthly income for a specified period of years and/or for the life of the annuitant. The Company operating segments include Annuities, Life and Run-off.

About Assurant

Assurant, Inc. is a provider of risk management solutions in the housing and lifestyle markets. The Company operates in North America, Latin America, Europe and Asia. The Company’s segments include Global Housing, Global Lifestyle and Global Preneed. Through its Global Housing segment, it provides lender-placed homeowners, manufactured housing and flood insurance; renters insurance and related products (multi-family housing business), and field services, valuation services and other property risk management services (mortgage solutions business). Through its Global Lifestyle segment, it provides mobile device protection products and related services and extended service products and related services for consumer electronics and appliances (global connected living business); vehicle protection services, and credit insurance. The Global Preneed segment provides pre-funded funeral insurance and annuity products. Its Global Preneed Segment operates in the United States and Canada.

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