Analyzing Genesis Healthcare (SKH) & Brookdale Senior Living (BKD)

Genesis Healthcare (NYSE: SKH) and Brookdale Senior Living (NYSE:BKD) are both healthcare companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, dividends, profitability, institutional ownership, risk and valuation.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Genesis Healthcare and Brookdale Senior Living, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Genesis Healthcare 0 0 0 0 N/A
Brookdale Senior Living 1 0 4 0 2.60

Brookdale Senior Living has a consensus target price of $16.40, indicating a potential upside of 62.06%. Given Brookdale Senior Living’s higher possible upside, analysts clearly believe Brookdale Senior Living is more favorable than Genesis Healthcare.


This table compares Genesis Healthcare and Brookdale Senior Living’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Genesis Healthcare -7.87% N/A -7.55%
Brookdale Senior Living -10.14% 6.00% 1.41%

Institutional & Insider Ownership

99.7% of Brookdale Senior Living shares are held by institutional investors. 1.5% of Brookdale Senior Living shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Valuation & Earnings

This table compares Genesis Healthcare and Brookdale Senior Living’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Genesis Healthcare N/A N/A N/A N/A N/A
Brookdale Senior Living $4.08 billion 0.46 $758.50 million ($2.66) -3.80

Brookdale Senior Living has higher revenue and earnings than Genesis Healthcare.


Brookdale Senior Living beats Genesis Healthcare on 7 of the 8 factors compared between the two stocks.

Genesis Healthcare Company Profile

Genesis Healthcare, Inc. is a holding company that provides post-acute care. The Company operates through three segments: inpatient services, which includes the operation of skilled nursing facilities and assisted or senior living facilities; rehabilitation therapy services, which includes its integrated and third-party rehabilitation and respiratory therapy services, and all other services. As of December 31, 2016, the Company offered inpatient services through its network of 499 skilled nursing and assisted/senior living facilities across 34 states, consisting of 473 skilled nursing facilities and 26 stand-alone assisted/senior living facilities. Its services focus primarily on the medical and physical issues facing elderly patients and are provided by its skilled nursing companies, assisted or senior living communities, integrated and third-party rehabilitation therapy business, and other ancillary services.

Brookdale Senior Living Company Profile

Brookdale Senior Living Inc. operates senior living communities in the United States. The Company operates independent living, assisted living and dementia-care communities, and continuing care retirement centers (CCRCs). It operates through five segments: Retirement Centers; Assisted Living; CCRCs-Rental; Brookdale Ancillary Services and Management Services. The Retirement Centers segment includes owned or leased communities for middle to upper income seniors. The Assisted Living segment includes owned or leased communities that offer housing and round the clock assistance with activities of daily life to mid-acuity frail and elderly residents. The CCRCs-Rental segment includes leased communities that offer living arrangements to accommodate physical ability and health. The Brookdale Ancillary Services segment includes outpatient therapy, home health and hospice services, as well as education and wellness programs. The Management Services segment includes communities operated by it.

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