Comparing RealPage (RP) & DealerTrack Technologies (NASDAQ:TRAK)

DealerTrack Technologies (NASDAQ: TRAK) and RealPage (NASDAQ:RP) are both technology companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, earnings, valuation, institutional ownership, risk, analyst recommendations and profitability.

Analyst Ratings

This is a breakdown of recent ratings for DealerTrack Technologies and RealPage, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
DealerTrack Technologies 0 0 0 0 N/A
RealPage 1 1 5 0 2.57

RealPage has a consensus price target of $41.29, suggesting a potential downside of 1.58%. Given RealPage’s higher probable upside, analysts clearly believe RealPage is more favorable than DealerTrack Technologies.

Earnings and Valuation

This table compares DealerTrack Technologies and RealPage’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
DealerTrack Technologies N/A N/A N/A N/A N/A
RealPage $611.25 million 5.42 $91.37 million $0.32 131.09

RealPage has higher revenue and earnings than DealerTrack Technologies.

Profitability

This table compares DealerTrack Technologies and RealPage’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
DealerTrack Technologies -3.45% -3.48% -1.59%
RealPage 4.25% 10.26% 4.76%

Institutional & Insider Ownership

70.5% of RealPage shares are owned by institutional investors. 33.2% of RealPage shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

RealPage beats DealerTrack Technologies on 8 of the 8 factors compared between the two stocks.

About DealerTrack Technologies

Dealertrack Technologies, Inc. provides Web-based software solutions and services. The Company provides solutions and services for segments of the automotive retail industry, including dealers, lenders, original equipment manufacturers (OEMs), third-party retailers, aftermarket providers and other service providers. Dealertrack operates the online credit application networks in the United States and Canada. The Company’s solutions includes Digital Marketing solutions, Dealer Management solutions, F&I solutions, Inventory solutions, Registration & Titling solutions, and Collateral Management solutions. Digital Marketing solutions include digital marketing tools, such as desktop and mobile Website design, search engine optimization (SEO), search engine marketing (SEM), social media and reputation management tools. Registration & Titling solutions include online and cross-state vehicle registration services.

About RealPage

RealPage, Inc. is a provider of technology to the real estate industry, helping owners, managers and investors. The Company’s property management solutions are referred to as Enterprise Resource Planning systems. Its on demand platform provides a single point of access and a repository of real-time lease transaction data, including prospect, renter and property data. Its platform consists of four primary categories of solutions: Property Management, Lease Management, Resident Services and Asset Optimization. These solutions provide complementary asset performance and investment decision support; risk mitigation, billing and utility management; resident engagement, spend management, operations and facilities management, and lead generation and lease management capabilities that collectively enable its clients to manage all the stages of the renter life cycle. In addition, its open architecture allows third-party applications to access its solutions using its RealPage Exchange platform.

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