Head-To-Head Analysis: Social Reality (SCRI) versus Its Rivals

Social Reality (OTCMKTS: SCRI) is one of 39 publicly-traded companies in the “Advertising & Marketing” industry, but how does it weigh in compared to its peers? We will compare Social Reality to related businesses based on the strength of its institutional ownership, profitability, dividends, earnings, valuation, risk and analyst recommendations.

Risk and Volatility

Social Reality has a beta of 1.31, indicating that its stock price is 31% more volatile than the S&P 500. Comparatively, Social Reality’s peers have a beta of 1.17, indicating that their average stock price is 17% more volatile than the S&P 500.


This table compares Social Reality and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Social Reality -12.34% -37.44% -12.15%
Social Reality Competitors -11.00% -9.77% -3.83%

Analyst Ratings

This is a summary of current ratings and recommmendations for Social Reality and its peers, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Social Reality 0 0 1 0 3.00
Social Reality Competitors 50 441 900 16 2.63

Social Reality presently has a consensus target price of $5.00, indicating a potential upside of 48.81%. As a group, “Advertising & Marketing” companies have a potential upside of 19.33%. Given Social Reality’s stronger consensus rating and higher possible upside, equities research analysts plainly believe Social Reality is more favorable than its peers.

Insider & Institutional Ownership

58.6% of shares of all “Advertising & Marketing” companies are owned by institutional investors. 22.1% of shares of all “Advertising & Marketing” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Earnings and Valuation

This table compares Social Reality and its peers revenue, earnings per share and valuation.

Gross Revenue NetIncome Price/Earnings Ratio
Social Reality N/A N/A -3.57
Social Reality Competitors $2.71 billion $171.61 million -378.57

Social Reality’s peers have higher revenue and earnings than Social Reality. Social Reality is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.


Social Reality peers beat Social Reality on 7 of the 11 factors compared.

About Social Reality

Social Reality, Inc. is an Internet advertising and platform technology company. The Company provides tools to automate the digital advertising market. It is engaged in the sales of digital media advertising campaigns to advertising agencies and brands; sales of media inventory through real-time bidding (RTB) exchanges; sale and licensing of its SRAX Social platform and related media, and creation of custom platforms for buying media on SRAX for various brands. Its technology assists publishers in delivering their media inventory to the RTB exchanges. It provides the SRAX platform to brands and their advertising agencies. SRAX Social is a social media and loyalty platform that allows brands to launch and manage their social media initiatives. SRAX MD is an advertisement targeting and data platform for healthcare brands and medical content publishers. SRAX APP is a platform that allows publishers and content owners to launch native mobile applications through its SRAX platform.

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