Startup’s Pills Turn Out Less Effective than a Cup of Joe

Cognitive enhancement supplements made by HVMN a startup based in San Francisco formerly known as Nootropics, might not be as effective as a cup of coffee, found an independent study the company funded.

The results of the study that have yet to be published found that that caffeine in coffee offered more benefits of performance enhancing that did Sprint, the $40 per bottle HVMN supplement that is purported to promote relaxation and alertness simultaneously.

In young, healthy students, caffeine is able to improve sensorimotor speed and memory performance, while Sprint did not affect cognitive performance at doses tested, said researchers with One Maastricht, adding that the formula for Sprint was not effective.

The pills were found to have more of an effective than did the caffeine on subjective alertness after 30 minutes of taking them.

CEO at HVMN Geoffrey Woo said he was excited over the findings that HVMN stands behind its research.

He added that they tried making a study that showed effects, and in certain cases that is what it did and they were positive effects, while on others they ended up being negative effects.

The company, backed by former Yahoo CEO Marissa Mayer touts smart pills or nootropics. Other offerings include coffee cubes that are chewable, and Rise supplements that it claims have shown to help enhance stamina, resilience and memory.

A source close to the company’s financials, said that HVMN had monthly revenue from subscriptions of between $3 million and $5 million during 2016.

After the poor results came to light of the Maastricht study, Woo allegedly emailed researchers asking that they did not label the product Sprint.

Sources said that the compounds tested differed somewhat from the current Sprint supplement sold on the website of HVMN, though Woo did admit the pills had been very similar.

Because of that request, the study will be published during January describing the compound tested as being CAF+ and not Sprint.

During June of this year, one month after the study results were received, the company made a name change to HVMN from Nootropics.

HVMN published its own blog that refuted many of the claims in the story on Thursday and reaffirmed its confidence in its product Sprint.

Earlier in November, HVMN launched an eponymous Ketone product Woo calls the fourth macronutrient. He says it is not fat, not protein, not a carb, but it gives the body fuel.

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