eLong (NASDAQ: LONG) is one of 11 publicly-traded companies in the “Travel Agents” industry, but how does it compare to its competitors? We will compare eLong to related companies based on the strength of its risk, dividends, analyst recommendations, earnings, institutional ownership, profitability and valuation.
Volatility & Risk
eLong has a beta of -0.01, meaning that its stock price is 101% less volatile than the S&P 500. Comparatively, eLong’s competitors have a beta of 1.19, meaning that their average stock price is 19% more volatile than the S&P 500.
This is a breakdown of recent ratings and target prices for eLong and its competitors, as reported by MarketBeat.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
As a group, “Travel Agents” companies have a potential upside of 18.65%. Given eLong’s competitors higher possible upside, analysts clearly believe eLong has less favorable growth aspects than its competitors.
Valuation & Earnings
This table compares eLong and its competitors gross revenue, earnings per share (EPS) and valuation.
|Gross Revenue||Net Income||Price/Earnings Ratio|
|eLong Competitors||$3.16 billion||$214.58 million||9.97|
eLong’s competitors have higher revenue and earnings than eLong. eLong is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.
Institutional and Insider Ownership
75.3% of shares of all “Travel Agents” companies are held by institutional investors. 17.5% of shares of all “Travel Agents” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
This table compares eLong and its competitors’ net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
eLong competitors beat eLong on 8 of the 8 factors compared.
eLong Company Profile
eLong, Inc. provides mobile and online accommodation reservations in China. The Company offers consumers an accommodation network of domestic and international properties across the world. The Company enables travelers to make informed accommodation booking decisions through its Website, mobile applications and tools, such as destination guides, photos, virtual tours, maps and user reviews. The Company offers round the clock accommodation booking, and a range of options with various booking models, price points and payment choices for its customers, including budget, three, four and five-star hotels, short-stay apartments and groupbuy hotels. The Company acts primarily as an agent in its accommodation transactions. The Company provides reservations of air tickets, train tickets, travel insurance and other transportation-related services. The Company gets advertising revenues from its eLong and Xici Websites.
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