Financial Review: Ford Motor (F) versus Rev Group (REVG)

Ford Motor (NYSE: F) and Rev Group (NYSE:REVG) are both auto/tires/trucks companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, valuation, dividends, risk, profitability and earnings.

Earnings & Valuation

This table compares Ford Motor and Rev Group’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Ford Motor $141.55 billion 0.35 $4.60 billion $1.10 11.22
Rev Group $1.93 billion 0.90 $30.19 million N/A N/A

Ford Motor has higher revenue and earnings than Rev Group.

Analyst Ratings

This is a summary of current ratings and price targets for Ford Motor and Rev Group, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ford Motor 1 14 5 0 2.20
Rev Group 0 3 8 0 2.73

Ford Motor presently has a consensus price target of $12.38, indicating a potential downside of 0.40%. Rev Group has a consensus price target of $32.44, indicating a potential upside of 20.70%. Given Rev Group’s stronger consensus rating and higher probable upside, analysts clearly believe Rev Group is more favorable than Ford Motor.


This table compares Ford Motor and Rev Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Ford Motor 2.91% 21.62% 2.76%
Rev Group 0.98% 10.51% 3.95%

Insider and Institutional Ownership

53.8% of Ford Motor shares are owned by institutional investors. Comparatively, 25.0% of Rev Group shares are owned by institutional investors. 1.1% of Ford Motor shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.


Ford Motor pays an annual dividend of $0.60 per share and has a dividend yield of 4.9%. Rev Group pays an annual dividend of $0.60 per share and has a dividend yield of 2.2%. Ford Motor pays out 54.5% of its earnings in the form of a dividend.


Ford Motor beats Rev Group on 7 of the 13 factors compared between the two stocks.

About Ford Motor

Ford Motor Company is a global automotive and mobility company. The Company’s business includes designing, manufacturing, marketing, and servicing a full line of Ford cars, trucks, and sport utility vehicles (SUVs), as well as Lincoln luxury vehicles. The Company operates in four segments: Automotive, Financial Services, Ford Smart Mobility LLC, and Central Treasury Operations. The Automotive segment primarily includes the sale of Ford and Lincoln brand vehicles, service parts, and accessories across the world. The Financial Services segment primarily includes its vehicle-related financing and leasing activities at Ford Motor Credit Company LLC. Ford Smart Mobility LLC is a subsidiary formed to design, build, grow, and invest in emerging mobility services. The Central Treasury Operations segment is primarily engaged in decision making for investments, risk management activities, and providing financing for the Automotive segment.

About Rev Group

REV Group, Inc. is a designer, manufacturer and distributor of specialty vehicles and related aftermarket parts and services. The Company operates through three segments: Fire & Emergency, Commercial and Recreation. The Company provides customized vehicle solutions for applications, including essential needs (ambulances, fire apparatus, school buses, mobility vans and municipal transit buses), industrial and commercial (terminal trucks, cut-away buses and street sweepers) and consumer leisure (recreational vehicles (RVs) and luxury buses). The Fire & Emergency segment manufactures a range of fire apparatus and ambulance products. The Commercial segment manufactures transit and shuttle buses, Type A school buses, mobility vans, and other specialty vehicles, including sweepers and terminal trucks distributed both through dealers and direct. The Recreation segment manufactures motorized RV products sold to brand-loyal, repeat customers who purchase through dealers.

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