In what is considered a rare public dispute in the tech industry escalated this week when Google announced that it would block YouTube its video streaming app from being seen on two devices made by Amazon.com and criticized the e-commerce retailer for not offering Google hardware on its site.
This feud has put consumers in the crossfire of two major tech competitors. Google and Amazon square off across many areas, from online search and cloud computing, to the selling of gadgets controlled by voice like Amazon’s Echo Show and Google’s Google Home.
High stakes are involved as many across the tech industry believe that interacting with computers through voice will soon be widespread, and it is not clear if Google, Amazon or another tech company will be the dominant figure in that space.
The suite of devices that are voice controlled sold by Amazon have outsold those of Google, according to eMarketer the research firm.
In a prepared statement, Google said that Amazon does not sell Google products such as Google Home and Chromecast, does not make Prime Video available for users of Google Cast, and during November stopping sales of some of Nest’s, a Google sister company, most recent products.
Google added that due to the lack of reciprocity, it was not going to support YouTube on Fire TV and Echo Show, but hopes it can reach an amicable agreement to resolve the issues quickly.
Amazon in a prepared statement wrote that Google was setting a precedent that is disappointing through selectively blocking access by customers to an open website.
The Amazon statement continued by saying Amazon hoped it could resolve the differences with Google as quickly as possible, but customers could still access YouTube through internet, not an app, on its devices for the time being.
This break is nothing new. Amazon kicked Chromecast, the television player of Google, off its website two years ago, along with the TV player for Apple.
Amazon explained that move through saying it wanted any customer confusion to be avoided by not making a potential buyer think that Prime Video service would be available on all devices Amazon sold.
Apple and Amazon were able to resolve those issues earlier in 2017, when an announcement was made that Prime Video would be coming to Apple TV, but nothing was ever resolved with Google.
Google this past September cut off Google’s YouTube from its Echo Show, which displayed videos on its screen without channel subscription, video recommendations and other features.