Harte Hanks (HHS) Cut to Hold at Zacks Investment Research

Harte Hanks (NYSE:HHS) was downgraded by Zacks Investment Research from a “buy” rating to a “hold” rating in a note issued to investors on Thursday, January 4th.

According to Zacks, “Harte-Hanks is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients’ marketing investment by increasing their prospect and customer value a process of customer optimization organized around five strategic considerations: Information data collection/management — Opportunity data access/utilization — Insight data analysis/interpretation — Engagement knowledge application — Interaction program execution. Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. “

Separately, Noble Financial reissued a “buy” rating on shares of Harte Hanks in a report on Monday, November 27th.

Harte Hanks (NYSE:HHS) traded up $0.08 during mid-day trading on Thursday, reaching $1.03. The company had a trading volume of 111,900 shares, compared to its average volume of 184,387. The stock has a market capitalization of $59.41, a PE ratio of -0.74 and a beta of 1.62. Harte Hanks has a 12-month low of $0.73 and a 12-month high of $1.65. The company has a debt-to-equity ratio of -1.88, a quick ratio of 1.69 and a current ratio of 1.70.

Harte Hanks (NYSE:HHS) last issued its quarterly earnings data on Wednesday, November 8th. The business services provider reported ($0.04) earnings per share for the quarter, missing the Zacks’ consensus estimate of ($0.01) by ($0.03). The business had revenue of $94.42 million during the quarter, compared to the consensus estimate of $95.20 million. research analysts predict that Harte Hanks will post -0.19 EPS for the current fiscal year.

Institutional investors have recently bought and sold shares of the business. Fondren Management LP lifted its position in shares of Harte Hanks by 11.5% in the second quarter. Fondren Management LP now owns 1,388,000 shares of the business services provider’s stock valued at $1,430,000 after acquiring an additional 143,000 shares in the last quarter. Smith Moore & CO. purchased a new stake in shares of Harte Hanks in the third quarter valued at $107,000. Finally, Northern Trust Corp lifted its position in shares of Harte Hanks by 1.7% in the second quarter. Northern Trust Corp now owns 137,956 shares of the business services provider’s stock valued at $142,000 after acquiring an additional 2,278 shares in the last quarter. 33.42% of the stock is currently owned by institutional investors.

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About Harte Hanks

Harte Hanks, Inc (Harte Hanks) is a multi-channel marketing company. The Company’s Customer Interaction business offers a range of marketing services, in media from direct mail to e-mail, including agency and digital services; database marketing solutions and business-to-business lead generation; direct mail, and contact centers.

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