Secoo (SECO) vs. Alibaba Group (BABA) Head-To-Head Contrast

Alibaba Group (NYSE: BABA) and Secoo (NASDAQ:SECO) are both technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, analyst recommendations, profitability, valuation, risk, institutional ownership and earnings.

Insider and Institutional Ownership

38.0% of Alibaba Group shares are held by institutional investors. Comparatively, 24.8% of Secoo shares are held by institutional investors. 12.5% of Alibaba Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Earnings & Valuation

This table compares Alibaba Group and Secoo’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Alibaba Group $22.99 billion 19.68 $6.35 billion $4.09 43.20
Secoo $382.60 million 0.42 -$6.59 million N/A N/A

Alibaba Group has higher revenue and earnings than Secoo.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Alibaba Group and Secoo, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Alibaba Group 1 0 28 1 2.97
Secoo 0 0 1 0 3.00

Alibaba Group presently has a consensus price target of $212.31, indicating a potential upside of 20.17%. Secoo has a consensus price target of $18.00, indicating a potential upside of 45.04%. Given Secoo’s stronger consensus rating and higher probable upside, analysts clearly believe Secoo is more favorable than Alibaba Group.


This table compares Alibaba Group and Secoo’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Alibaba Group 29.57% 17.61% 10.97%
Secoo N/A N/A N/A


Alibaba Group beats Secoo on 10 of the 12 factors compared between the two stocks.

About Alibaba Group

Alibaba Group Holding Limited is a holding company. Through its subsidiaries, the Company is engaged in online and mobile commerce through offering of products, services and technology that enable merchants, brands and other businesses to transform the way they market, sell and operate in the People’s Republic of China (China) and internationally. Its businesses consist of core commerce, cloud computing, mobile media and entertainment, and other innovation initiatives. Through investee affiliates, it also participates in the logistics and local services sectors. Retail commerce in China operated by the Company includes the China online commerce destination (Taobao Marketplace); the China third-party platform for brands and retailers (Tmall), and the sales and marketing platform for flash sales (Juhuasuan). Wholesale commerce in China operated by the Company includes the China domestic wholesale marketplace ( and the wholesale marketplace for global trade (

About Secoo

Secoo Holding Limited is an online integrated platform company. The Company offers an integrated online and offline shopping platform, which consists of its Website, mobile applications and offline experience centers. The Company offers a range of products including watches, bags, clothing, footwear, jewelry, accessories, menswear, children’s wear, sportswear, cosmetics and skin care, automobile, home goods, lifestyle services, lifestyle services and high-end Chinese original products. The Company’s online platform facilitates easy product selection, order processing and convenient payment methods, such as Secoo Check, which allows customers to make payments for its merchandise products in installments on its online platform directly.

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