Gaia (GAIA) vs. Viacom (VIA) Head-To-Head Review

Gaia (NASDAQ: GAIA) and Viacom (NASDAQ:VIA) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, profitability, analyst recommendations, dividends, earnings, risk and valuation.

Risk & Volatility

Gaia has a beta of 0.95, meaning that its share price is 5% less volatile than the S&P 500. Comparatively, Viacom has a beta of 1.31, meaning that its share price is 31% more volatile than the S&P 500.

Insider & Institutional Ownership

32.0% of Gaia shares are owned by institutional investors. Comparatively, 2.3% of Viacom shares are owned by institutional investors. 42.8% of Gaia shares are owned by insiders. Comparatively, 0.7% of Viacom shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Valuation and Earnings

This table compares Gaia and Viacom’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Gaia $28.29 million 9.32 -$23.27 million ($1.54) -11.27
Viacom $13.26 billion 1.17 $1.87 billion $5.00 7.71

Viacom has higher revenue and earnings than Gaia. Gaia is trading at a lower price-to-earnings ratio than Viacom, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Gaia and Viacom, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Gaia 0 0 1 0 3.00
Viacom 2 1 1 0 1.75

Gaia presently has a consensus price target of $20.00, indicating a potential upside of 15.27%. Viacom has a consensus price target of $36.00, indicating a potential downside of 6.61%. Given Gaia’s stronger consensus rating and higher probable upside, research analysts clearly believe Gaia is more favorable than Viacom.


This table compares Gaia and Viacom’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Gaia -82.26% -28.29% -24.84%
Viacom 15.49% 26.28% 6.50%


Viacom pays an annual dividend of $0.80 per share and has a dividend yield of 2.1%. Gaia does not pay a dividend. Viacom pays out 16.0% of its earnings in the form of a dividend.


Viacom beats Gaia on 9 of the 15 factors compared between the two stocks.

Gaia Company Profile

Gaia, Inc., formerly Gaiam, Inc., is engaged in providing global digital video subscription service. The Company is a global digital video streaming service and online community delivering curated media to its subscribers in over 120 countries. It provides its members access to approximately 7,000 video titles. Its video content is available to its subscribers through online digital streaming on virtually any Internet-connected device on a commercial-free basis. In addition to streaming, the Company’s subscribers can download its video content to their devices, so they can view its content without being actively connected to the Internet. Through the Gaia service, the Company’s subscribers have access to a library of inspiring films, personal growth-related content, documentaries, interviews, yoga classes and fitness. The Company has also created a fitness and yoga-focused version of its video service. The Company also operates a digital versatile disc (DVD) subscription club.

Viacom Company Profile

Viacom Inc. offers global media brands that create television programs, motion pictures, short-form content, applications, games, consumer products, social media experiences and other entertainment content. As of September 30, 2016, the Company offered its services for audiences in more than 180 countries. The Company operates through two segments: Media Networks and Filmed Entertainment. The Media Networks segment creates, acquires and distributes programming and other content for audiences The Media Networks segment provides entertainment content and related branded products for advertisers, content distributors and retailers. The Filmed Entertainment segment produces, finances, acquires and distributes motion pictures, television programming and other entertainment content under the Paramount Pictures, Paramount Vantage, Paramount Classics, Paramount Animation, Insurge Pictures, Nickelodeon Movies, MTV Films and Paramount Television brands.

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