Comparing Sony (SNE) & GoPro (GPRO)

Sony (NYSE: SNE) and GoPro (NASDAQ:GPRO) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, dividends, profitability, institutional ownership, risk, analyst recommendations and valuation.

Analyst Recommendations

This is a summary of recent ratings and target prices for Sony and GoPro, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sony 0 4 2 1 2.57
GoPro 3 9 0 0 1.75

Sony presently has a consensus target price of $46.92, suggesting a potential downside of 2.51%. GoPro has a consensus target price of $7.55, suggesting a potential upside of 57.95%. Given GoPro’s higher probable upside, analysts plainly believe GoPro is more favorable than Sony.


This table compares Sony and GoPro’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sony 6.29% 15.00% 2.73%
GoPro -15.50% -40.56% -17.17%

Valuation & Earnings

This table compares Sony and GoPro’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Sony $67.89 billion 0.90 $681.58 million $3.68 13.08
GoPro $1.18 billion 0.59 -$182.87 million ($1.31) -3.65

Sony has higher revenue and earnings than GoPro. GoPro is trading at a lower price-to-earnings ratio than Sony, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Sony has a beta of 1.45, indicating that its stock price is 45% more volatile than the S&P 500. Comparatively, GoPro has a beta of 0.13, indicating that its stock price is 87% less volatile than the S&P 500.


Sony pays an annual dividend of $0.17 per share and has a dividend yield of 0.4%. GoPro does not pay a dividend. Sony pays out 4.6% of its earnings in the form of a dividend. GoPro has increased its dividend for 2 consecutive years.

Insider & Institutional Ownership

7.0% of Sony shares are owned by institutional investors. Comparatively, 26.0% of GoPro shares are owned by institutional investors. 7.0% of Sony shares are owned by insiders. Comparatively, 28.6% of GoPro shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.


Sony beats GoPro on 12 of the 17 factors compared between the two stocks.

Sony Company Profile

Sony Corporation (Sony) is engaged in the development, design, manufacture and sale of various kinds of electronic equipment, instruments and devices for consumer, professional and industrial markets, as well as game consoles and software. The Company’s segments include Mobile Communications, Game & Network Services, Imaging Products & Solutions, Home Entertainment & Sound, Semiconductors, Component, Films, Music, Financial Services and All Other. It is engaged in the production, acquisition and distribution of motion pictures and television programming and the operation of television and digital networks. It is also engaged in the development, production, manufacture and distribution of recorded music and the management and licensing of the words and music of songs. It is also engaged in various financial services businesses, including life and non-life insurance operations, through its Japanese insurance subsidiaries and banking operations through a Japanese banking subsidiary.

GoPro Company Profile

GoPro, Inc. (GoPro) produces cameras and mountable and wearable accessories. The Company’s product offerings include HERO5, which is a line of cloud-connected cameras featuring image stabilization, telemetry, cloud connectivity and voice control; GoPro Plus, which is a cloud-based storage solution that enables subscribers to access, edit and share content; Quik, which is a mobile editing application that creates edits on a smartphone; Capture, which is a mobile application that allows users to preview and play back shots, control their GoPro cameras and share content on the fly using their smartphones; Karma, which is its compact and foldable drone and versatile stabilization solution that includes the Karma controller, and camera stabilizer, and it all fits in a custom backpack, and Karma Grip, which is a handheld, body-mountable camera stabilizer. It also offers a full ecosystem of mountable, wearable and voice activated accessories.

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