Comparing IMAX (IMAX) & Fujifilm (FUJIY)

IMAX (NYSE: IMAX) and Fujifilm (OTCMKTS:FUJIY) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, valuation, analyst recommendations, dividends, risk, institutional ownership and earnings.

Earnings & Valuation

How to Become a New Pot Stock Millionaire

This table compares IMAX and Fujifilm’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
IMAX $380.77 million 3.73 $2.34 million $0.18 121.67
Fujifilm $21.48 billion 0.81 $1.21 billion $2.73 14.62

Fujifilm has higher revenue and earnings than IMAX. Fujifilm is trading at a lower price-to-earnings ratio than IMAX, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

IMAX has a beta of 0.85, meaning that its stock price is 15% less volatile than the S&P 500. Comparatively, Fujifilm has a beta of 0.34, meaning that its stock price is 66% less volatile than the S&P 500.


This table compares IMAX and Fujifilm’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
IMAX 0.62% 3.52% 2.48%
Fujifilm 7.24% 7.44% 4.88%

Analyst Ratings

This is a breakdown of current recommendations and price targets for IMAX and Fujifilm, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
IMAX 0 4 6 0 2.60
Fujifilm 0 0 0 0 N/A

IMAX currently has a consensus target price of $28.69, indicating a potential upside of 31.02%. Given IMAX’s higher possible upside, research analysts plainly believe IMAX is more favorable than Fujifilm.

Insider & Institutional Ownership

86.0% of IMAX shares are owned by institutional investors. Comparatively, 0.3% of Fujifilm shares are owned by institutional investors. 18.9% of IMAX shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.


Fujifilm pays an annual dividend of $0.23 per share and has a dividend yield of 0.6%. IMAX does not pay a dividend. Fujifilm pays out 8.4% of its earnings in the form of a dividend.


IMAX beats Fujifilm on 8 of the 15 factors compared between the two stocks.

About IMAX

IMAX Corporation, together with its subsidiaries, operates as an entertainment technology company that specializes in motion picture technologies and presentations worldwide. It offers cinematic solution comprising proprietary software, theater architecture, and equipment. The company engages in Digital Re-Mastering (DMR) of films into the IMAX format for exhibition in the IMAX theater network; the provision of IMAX premium theater systems to exhibitor customers through sales, long-term leases, or joint revenue sharing arrangements; the distribution of documentary films; the provision of production technical support and film post-production services; the ownership and operation of IMAX theaters; and the provision of camera and other miscellaneous items rental services. It also designs, manufactures, installs, sells, or leases IMAX theater projection system equipment; maintains IMAX theater projection system equipment in the IMAX theater network; distributes and licenses original content investment, VR, IMAX home entertainment, and others; and sells or leases its theater systems to theme parks, private home theaters, tourist destination sites, fairs, and expositions, as well as engages in the after-market sale of projection system parts and 3D glasses. The company markets its theater systems through a direct sales force and marketing staff. It owns or otherwise has rights to trademarks and trade names, which include IMAX, IMAX Dome, IMAX 3D, IMAX 3D Dome, Experience It in IMAX, The IMAX Experience, An IMAX Experience, An IMAX 3DExperience, IMAX DMR, DMR, IMAX nXos, IMAX think big, think big, and IMAX Is Believing, as well as the service mark IMAX THEATRETM. As of December 31, 2017, the company's IMAX theater network cover 1,370 theater systems comprising 1,272 commercial multiplex, 12 commercial destinations, and 86 institutional customers. IMAX Corporation was founded in 1967 and is headquartered in Mississauga, Canada.

About Fujifilm

FUJIFILM Holdings Corporation develops, produces, sells, and services imaging, information, and document solutions worldwide. Its photo and electronic imaging solutions include color films and others, such as color negative films, single-use cameras, color reversal films, and instant films; color paper and chemicals comprising photographic paper for color prints, inkjet papers, and photofinishing chemicals; photofinishing equipment consisting of film processors/printing equipment, digital minilabs/inkjet-system dry minilabs, and thermal photo printers; digital cameras and camera accessories; and TV camera/cine, and security lenses, as well as film processing and photo printing services. The company also provides healthcare products, such as digital X-ray imaging and diagnostic systems, digital mammography systems, medical-use picture archiving and communications systems, dry imaging films/dry imagers, X-ray films, digital endoscopes, low-molecular pharmaceuticals, radiopharmaceuticals, functional cosmetics, and nutritional supplement products. In addition, it offers graphic systems, including computer-to-plate plates and plate setters, industrial inkjet printers and inks, and industrial inkjet printer heads; flat panel display materials, such as protective films for polarizers, WV films for expanding viewing angles, and transfer films; recording media comprising data cartridges and professional-use videotape products; and industrial products that include electronic materials/photoresist products, pressure/heat measurement films, and non-destructive testing systems. Further, the company provides office products, such as color/monochrome digital multifunction devices and DocuWorks document handling software; color/monochrome office printers; and consumables, as well as on-demand publishing and computer printing systems, and document outsourcing services. FUJIFILM Holdings Corporation was founded in 1934 and is headquartered in Tokyo, Japan.

Receive News & Ratings for IMAX Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for IMAX and related companies with's FREE daily email newsletter.

Leave a Reply