Sina (SINA) versus Its Rivals Head-To-Head Comparison

Sina (NASDAQ: SINA) is one of 182 public companies in the “Prepackaged software” industry, but how does it contrast to its peers? We will compare Sina to related businesses based on the strength of its profitability, risk, earnings, valuation, analyst recommendations, institutional ownership and dividends.


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This table compares Sina and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sina 9.89% 3.99% 2.74%
Sina Competitors -5.77% -80.68% -2.01%

Volatility and Risk

Sina has a beta of 1.14, meaning that its share price is 14% more volatile than the S&P 500. Comparatively, Sina’s peers have a beta of -17.41, meaning that their average share price is 1,841% less volatile than the S&P 500.

Insider & Institutional Ownership

66.1% of Sina shares are owned by institutional investors. Comparatively, 57.9% of shares of all “Prepackaged software” companies are owned by institutional investors. 7.4% of Sina shares are owned by insiders. Comparatively, 22.2% of shares of all “Prepackaged software” companies are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Valuation and Earnings

This table compares Sina and its peers top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Sina $1.58 billion $156.56 million 45.44
Sina Competitors $1.67 billion $249.32 million -0.05

Sina’s peers have higher revenue and earnings than Sina. Sina is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Sina and its peers, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sina 0 1 7 0 2.88
Sina Competitors 1060 5537 11488 445 2.61

Sina currently has a consensus target price of $137.63, suggesting a potential upside of 44.90%. As a group, “Prepackaged software” companies have a potential upside of 2.38%. Given Sina’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Sina is more favorable than its peers.


Sina beats its peers on 9 of the 13 factors compared.

About Sina

SINA Corporation, through its subsidiaries, operates as an online media company in the People's Republic of China. It operates, an online brand advertising portal that provides region-focused format and content, including multimedia news; business news coverage and personal finance columns; sporting events news; automobile-related news; entertainment news and events; technology updates; interactive video products, such as news, sports, entertainment, and education; and education, digital, fashion, eLadies, luxury, health, collectibles, travel, and other interest-based channels. The company also offers SINA mobile, a mobile portal, which provides news information and entertainment content from for mobile users in mobile browser and application format. In addition, it operates that offers self-expression products to enable users to express themselves on Weibo platform; social products to promote social interaction between users on Weibo platform; discovery products to help users discover content; notifications, games, VIP membership, and mobile apps; advertising and marketing solutions; and tools and application programming interfaces. Further, the company offers MVAS, which allow users to receive news and information, download ring tones, mobile games and pictures, customize caller ring back tones, and participate in dating and friendship communities. It also provides eReading, a one-stop shop for book reviews; and online payment, data licensing, and enterprise services. SINA Corporation was founded in 1997 and is headquartered in Beijing, the People's Republic of China.

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