Head-To-Head Contrast: eHealth (EHTH) and Goosehead Insurance (GSHD)

eHealth (NASDAQ: EHTH) and Goosehead Insurance (NASDAQ:GSHD) are both small-cap finance companies, but which is the better business? We will compare the two companies based on the strength of their valuation, dividends, institutional ownership, analyst recommendations, risk, earnings and profitability.

Analyst Recommendations

This is a summary of recent ratings and price targets for eHealth and Goosehead Insurance, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
eHealth 0 2 3 0 2.60
Goosehead Insurance 0 0 4 0 3.00

eHealth presently has a consensus price target of $25.40, indicating a potential upside of 7.40%. Goosehead Insurance has a consensus price target of $19.67, indicating a potential downside of 22.66%. Given eHealth’s higher probable upside, equities research analysts plainly believe eHealth is more favorable than Goosehead Insurance.

Valuation and Earnings

This table compares eHealth and Goosehead Insurance’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
eHealth $172.35 million 2.61 -$25.41 million ($1.28) -18.48
Goosehead Insurance N/A N/A N/A N/A N/A

Goosehead Insurance has lower revenue, but higher earnings than eHealth.


This table compares eHealth and Goosehead Insurance’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
eHealth -46.66% -45.84% -34.86%
Goosehead Insurance N/A N/A N/A

Insider & Institutional Ownership

88.2% of eHealth shares are held by institutional investors. 4.1% of eHealth shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.


Goosehead Insurance beats eHealth on 5 of the 9 factors compared between the two stocks.

About eHealth

eHealth, Inc. provides private online health insurance exchange services to individuals, families, and small businesses in the United States and China. The company operates through two segments, Medicare; and Individual, Family and Small Business. Its e-commerce platforms organize and present health insurance information in various formats that enable individuals, families, and small businesses to research, analyze, compare, and purchase a range of health insurance plans. The company's Medicare-related health insurance plans include Medicare Advantage, Medicare Supplement, and Medicare part D prescription drug plans; and ancillary products, including dental, vision, life, and short and long term disability insurance plans. It markets health insurance plans through its Websites, such as eHealth.com, eHealthInsurance.com, eHealthMedicare.com, Medicare.com, PlanPrescriber.com, and GoMedigap.com, as well as through a network of marketing partners. The company also licenses its health insurance e-commerce technology that enables health insurance carriers and agents to market and distribute health insurance plans online; and provides online sponsorship and advertising services. eHealth, Inc. was incorporated in 1997 and is headquartered in Mountain View, California.

About Goosehead Insurance

Goosehead Insurance, Inc. is a holding company, which engages in the provision of independent personal lines insurance agency. It operates through Corporate Channel, and Franchise Channel segments. The Corporate Channel segment consists of company-owned and financed operations with employees who are hired, trained and managed by the company. The Franchise Channel segment focuses in franchisee operations that are owned and managed by Franchisees. The company was founded by Robyn Jones and Mark E. Jones in 2003 and is headquartered in Westlake, TX.

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