Bazaarvoice Inc. (BV) stock coverage initiated with “Buy” in note to investors by BTIG Research

Bazaarvoice Inc. (NASDAQ: BV) shares rose on Thursday Nov 17 with lighter trade volume than normal after more analysts initiated coverage on the stock.

Meanwhile, stocks opened flat this morning, struggling for direction in early trade ahead of congressional testimony by Federal Reserve Chairwoman Janet Yellen. Ahead of an appearance before the Joint Economic Committee, Yellen said an interest-rate hike could come “relatively soon,”

The S&P 500 SPX, +0.25% fell less than 0.1% to 2,176.85 while Dow Industrials DJIA, -0.05% fell 9 points to 18,858. The Nasdaq Composite COMP, +0.18% declined 0.1% to 5,291.48.

Analysts at BTIG Research initiated coverage on Bazaarvoice Inc. (NASDAQ: BV) stock, rating the company at Buy. With a rating of Buy on the stock, the company has a 52-week high of $6.13. The one-year price target of $6.17 is above the opening price of $5.00, that has caused a fair amount of other analysts to issue statements on the company in recent days. After initiating coverage,, analysts and brokerage firms will subsequently publish periodic updates. Changes in price targets are not unusual.

Shares of Bazaarvoice Inc. (NASDAQ: BV) opened at $5.00 on Monday trading between $4.90 and $5.00, and last traded at $4.98, a jump of $0.13 or 2.58% compared to the previous closing price.

Bazaarvoice Inc. (NASDAQ: BV) currently has a market cap of 412.10B.

Bazaarvoice Inc. (NASDAQ: BV) Average Daily Trading Volume

61,656 shares crossed the trading desk yesterday, lower than the average, out of a total float 68,292,000. Momentum traders often use upticks in trading volume to determine heavy volume growth or circulation by institutional investors, so look for trading volume to pick up in the coming days.

While increased trading for short periods will not mean much, conversely, a trend of heavy trading volume on the buy side over a period of days or weeks sends a positive indicator to market traders that institutions may be moving in, so institutional sponsorship is crucial.

Institutional sponsorship just refers to ownership of a stock by mutual funds, banks, pension funds and other large institutions.

Institutional investors such as these have substantial teams of analysts researching thousands of stocks, so it is good validation to see them buying a stock you are considering.

Bazaarvoice Inc. (NASDAQ: BV) Moving Averages

A moving average can also act as support or resistance. In an uptrend a 50-day, 100-day or 200-day moving average may act as a support level, as shown in the figure below.

This is because the average acts like a floor (support), so the price bounces up off of it.

In a downtrend a moving average may act as resistance; like a ceiling, the price hits it and then starts to drop again.

By identifying trends, moving averages allow traders to make those trends work in their favor and increase the number of successful trades.

Trades for Bazaarvoice Inc. (NASDAQ: BV) have ranged from $2.82 – 6.135, and the stock now has a 50-day MA of $5.30 and 200-day MA of $4.37. Today’s last price is 18.91%% under the 52 week high of $6.13.

Indeed, earnings growth is among the most important things to look at in regards to stock investing and, accordingly, investors seek companies that have grown their earnings at least 25% or more over a 3 year period.

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