Campbell Soup Co. (CPB) Shares Active after Upgrade at Zacks Investment Research

Campbell Soup Co. (NYSE: CPB) shares slid back in value Thursday Nov 17 with lighter trade volume than normal after a number of analysts weighed in on the investing value of the stock with a upgraded rating.

Meanwhile, stocks opened flat this morning, struggling for direction in early trade ahead of congressional testimony by Federal Reserve Chairwoman Janet Yellen. Ahead of an appearance before the Joint Economic Committee, Yellen said an interest-rate hike could come “relatively soon,”

The S&P 500 SPX, +0.25% fell less than 0.1% to 2,176.85 while Dow Industrials DJIA, -0.05% fell 9 points to 18,858. The Nasdaq Composite COMP, +0.18% declined 0.1% to 5,291.48.

Analysts at Zacks Investment Research upgraded shares of Campbell Soup Co. (NYSE: CPB) from Sell to Hold today. With a rating of Hold on the stock, Campbell Soup Co. has a 52-week high of $67.89. As a means of comparison, a number of other analysts have commented on the company in recent days, and Campbell Soup Co. has secured a consensus one-year price target of $57.77, above the opening price of $54.07, a difference of 10.65 percent. Share prices often move to the upside on recommendations and new price targets of professional analysts.

Shares of Campbell Soup Co. (NYSE: CPB) opened at $54.07 on Monday trading between $53.99 and $54.45, and last traded at $54.25, a drop of $0.20 per share or -0.37% compared to the previous closing price.

Campbell Soup Co. (NYSE: CPB) now has a market cap of 16.70B.

Campbell Soup Co. (NYSE: CPB) Average Daily Trading Volume

170,779 shares crossed the trading desk yesterday, lower than normal, out of a total float 192,782,000. Swing traders often use upticks in trading volume to identify heavy volume accumulation or circulation by institutional investors, so trading volume is likely to increase in the next few days.

However, just a day of heavy buy side trading is not enough to affirm a trend. So market traders will continue to look for institutional sponsorship as a signal that financial institutions are moving forward.

Institutional sponsorship commonly refers to ownership of a stock by mutual funds, banks, pension funds and other large institutions.

These professional investors retain substantial teams of analysts researching thousands of stocks, so it is good corroboration to see them buying a stock you’re considering.

Campbell Soup Co. (NYSE: CPB) Moving Averages

A moving average can also act as support or resistance. In an uptrend a 50-day, 100-day or 200-day moving average may act as a support level, as shown in the figure below.

This is because the average acts like a floor (support), so the price bounces up off of it.

In a downtrend a moving average may act as resistance; like a ceiling, the price hits it and then starts to drop again.

Traders can make well planned trades when they follow the activity of professional investors.

Trades for Campbell Soup Co. (NYSE: CPB) have ranged from $48.74 – 67.89, and the stock now has a 50-day MA of $53.94 and 200-day MA of $59.64. Today’s last price is 20.09%% below the 52 week high of $67.89.

Earnings growth is a crucial factor to look at when buying stocks and investors seek companies that have increased their earnings by at least 25% over 3 consecutive years.

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