comScore Inc. (SCOR) stock trades up, “Hold” rating reaffirmed by Jefferies Group Analysts

comScore Inc. (NASDAQ: SCOR) shares rose on Monday Dec 5 with lower trade volume than normal after a number of analysts weighed in on the investing value of the stock and reiterated thier respective ratings.

Meanwhile, the Dow Industrials on Monday opened at an all-time high as investors dismissed concerns about the outcome of Italy’s referendum on Sunday.

The Dow Jones Industrial Average rose DJIA, +0.41% 85 points, or 0.5%, at 19,260, the S&P 500 index SPX, +0.42% began trade 9 points, or 0.4%, higher at 2,201, while the Nasdaq Composite Index COMP, +0.43% advanced 27 points, or 0.5%, at 5,282.

Jefferies Group analysts reiterated its Hold rating on comScore Inc. (NASDAQ: SCOR) in a note to investors, making it one of the more closely watched stocks on Wall Street. With a rating of Hold on the stock, comScore Inc. has a 52-week high of $45.00. A number of other analysts have spoken on the stock recently, and the company has earned a consensus one-year price target of $30.29, above the opening price of $29.20. Stock prices often shift to the upside on recommendations and new price targets of professional analysts.

Shares of comScore Inc. (NASDAQ: SCOR) opened at $29.20 on Tuesday and has traded in a range between, $29.11 and $29.44, and last traded at $29.41, which represents a spike of $0.46 or 1.59% from the previous closing price.

comScore Inc. (NASDAQ: SCOR) now has a market cap of 1.15B.

comScore Inc. (NASDAQ: SCOR) Average Daily Trading Volume

The stock’s average daily volume is 482,992 shares out of a total float 30,331,000 and some 20,978 shares crossed the trading desk yesterday, lower than the average. Look for trading volume to pick up in the coming days as swing traders often use upticks in trading volume to identify heavy volume growth or circulation by institutional investors.

However, one day of significant buy side trading is not enough to assert a trend. As such, market traders will continue to look for institutional sponsorship as a cue that financial institutions are moving forward.

Institutional sponsorship commonly refers to ownership of a stock by mutual funds, banks, pension funds and other large institutions.

Institutional investors such as these have substantial teams of analysts researching thousands of stocks, so it is good confirmation to see them taking a postion in a stock you are researching.

comScore Inc. (NASDAQ: SCOR) Moving Averages

A moving average can also act as support or resistance. In an uptrend a 50-day, 100-day or 200-day moving average may act as a support level, as shown in the figure below.

This is because the average acts like a floor (support), so the price bounces up off of it.

In a downtrend a moving average may act as resistance; like a ceiling, the price hits it and then starts to drop again.

By spotting trends, moving averages allow investors to make those trends work in their favor and increase the number of successful trades.

Trades for comScore Inc. (NASDAQ: SCOR) have ranged from $21.74 – 45.00, and the stock now has a 50-day MA of $29.13 and 200-day MA of $29.07. Today’s last price is 34.64%% lower than the 52 week high of $45.00.

Indeed, earnings growth is among the most critical things to look at in regards to stock investing and, accordingly, investors look for companies that have been successful at growing their earnings at least 25% or more over 3 consecutive years.

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