HubSpot Inc. (HUBS) stock starts with “Outperform” rating in note to investors by Oppenheimer Holdings Inc.

HubSpot Inc. (NYSE: HUBS) shares fell on Friday Dec 2 with lower trade volume than normal after more analysts initiated coverage on the stock.

Meanwhile, U.S. stocks edged lower on Friday, with major indexes on track for a weekly decline.

The Dow Jones Industrial Average DJIA, -0.14% fell 23 points, or 0.1%, to 19,169, while the S&P 500 SPX, +0.09% lost 1.2 point to 2,190, a move of less than 0.1%. The Nasdaq Composite COMP, -0.15% fell 5.3 points, or 0.1%, to 5,247.

Analysts at Oppenheimer Holdings Inc. initiated coverage on HubSpot Inc. (NYSE: HUBS) stock, starting the company at Outperform. With a rating of Outperform on the shares, HubSpot Inc. has a 52-week high of $60.11. A number of other analysts have commented on the company in recent days, and HubSpot Inc. has earned a consensus one-year price target of $65.88, higher than the opening price of $52.55, a difference of 13.14 percent. Price changes targets are not unusual as analysts and brokerage firms will issue periodic updates after beginning or initiating coverage.

HubSpot Inc. (NYSE: HUBS) shares last traded at $50.15, a drop of $2.60 per share or -4.93% compared to the previous closing price. Opening at $52.55, they fluctuated from $49.90 and $52.75 throughout the day.

HubSpot Inc. (NYSE: HUBS) currently has a market cap of 1.79B.

HubSpot Inc. (NYSE: HUBS) Average Daily Trading Volume

The stock’s average daily volume is 333,808 shares out of a total float 29,646,000 and some 95,056 shares crossed the trading desk yesterday, lower than the norm. Trading volume is likely to increase in the next few days as investors often use increases in trading volume to determine heavy volume accumulation or dissemination by institutional investors.

However, just a day of heavy buy side trading is not enough to determine a trend. As such, market traders will continue to watch for institutional sponsorship as an indicator that financial institutions are moving forward.

Institutional sponsorship is defined by ownership of a stock by mutual funds, banks, pension funds and other large institutions.

Professional investors such as these retain teams of analysts that research thousands of stocks. Thus, watching their interests is a good way to make sure you are buying the right stocks.

HubSpot Inc. (NYSE: HUBS) Moving Averages

A moving average can also act as support or resistance. In an uptrend a 50-day, 100-day or 200-day moving average may act as a support level, as shown in the figure below.

This is because the average acts like a floor (support), so the price bounces up off of it.

In a downtrend a moving average may act as resistance; like a ceiling, the price hits it and then starts to drop again.

By identifying trends, moving averages allow investors to make those trends work in their favor and increase the number of successful trades.

Trades for HubSpot Inc. (NYSE: HUBS) have ranged from $27.00 – 60.11, and the stock now has a 50-day MA of $54.43 and 200-day MA of $52.77. Today’s last price is 16.57%% under the 52 week high of $60.11.

Earnings growth is an important factor to research when investing in stocks and investors look for companies that have increased their earnings by at least 25% over a 3 year period.

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