Nielsen N.V. (NLSN) stock slips, “Neutral” rating reaffirmed by Cantor Fitzgerald Analysts

Nielsen N.V. (NYSE: NLSN) shares fell on Tuesday February 7 on lower trade volume than normal after a number of analysts weighed in on the investing value of the stock and reiterated thier respective ratings.

U.S. stocks were up in early trade on Tuesday which could put the equity market on track to set new records.

Investors were focusing on earnings, with GM and Michael Kors making moves after reporting early.

S&P 500 futures ESH7, +0.31% rose 7 points, or 0.3%, to 2,293.50, while Dow Jones Industrial Average futures YMH7, +0.46% tacked on 70 points, or 0.4%, to 20,042. Nasdaq-100 futures NQH7, +0.48% added 14 points, or 0.3%, to 5,171.75.

Cantor Fitzgerald analysts reiterated its Neutral rating on Nielsen N.V. (NYSE: NLSN) in a note to investors, making it one of the more closely watched stocks on Wall Street. With a rating of Neutral on the shares, the company has a 52-week high of $55.94. As a means of comparison, a number of other analysts have issued reports on the company recently, and the company has earned a consensus one-year price target of $48.29, higher than the opening price of $42.00. Usually, after analysts give a “reiterated rating” report on a stock, they will subsequently issue other updates, often followed by a price target change.

Shares of Nielsen N.V. (NYSE: NLSN) opened at $42.00 yesterday and traded in a range between, $41.89 and $42.00, and last traded at $41.95, which represents a drop of $0.05 over the previous closing price.

Nielsen N.V. (NYSE: NLSN) currently has a market cap of 14.99B.

Nielsen N.V. (NYSE: NLSN) Average Daily Trading Volume

123,678 shares crossed the trading desk yesterday, 63 percent below the average, out of a total float 348,597,000. lower than normal. Look for trading volume to pick up in the coming days as investors often use increases in trading volume to identify heavy volume accumulation or distribution by institutional investors.

While increased trading for one day will not mean much, conversely, a trend of heavy trading volume on the buy side over a period of days or weeks sends a positive signal to market traders that institutions may be moving in, so institutional sponsorship is very important.

Institutional sponsorship commonly refers to ownership of a stock by mutual funds, banks, pension funds and other large institutions.

These instituitional investors retain substantial teams of analysts that research thousands of stocks. Thus, watching their interests is a good way to ensure you are buying the right stocks.

Nielsen N.V. (NYSE: NLSN) Moving Averages

A moving average can also act as support or resistance. In an uptrend a 50-day, 100-day or 200-day moving average may act as a support level, as shown in the figure below.

This is because the average acts like a floor (support), so the price bounces up off of it.

In a downtrend a moving average may act as resistance; like a ceiling, the price hits it and then starts to drop again.

By tracking the activity of these professional investors—and the moving averages they affect—it allows for traders to make more effective decisions on trades.

With that in mind, Nielsen N.V. (NYSE: NLSN) now has a 50-day MA of $41.94 and 200-day MA of $47.79. It has traded in a 52-week range between $40.28 – 55.940 and today’s last price is 25.02%% lower than the 52 week high of $55.94.

Earnings growth is an important factor to research when buying stocks and investors identify companies that have raised their earnings by at least 25% over 3 consecutive years.

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