Shutterfly Inc. (SFLY) stock down despite upgrade at Zacks Investment Research

Shutterfly Inc. (NASDAQ: SFLY) shares slid back in value Thursday Dec 22 with slower trade volume than normal after a number of analysts weighed in on the investing value of the stock with a upgraded rating.

Meanwhile, U.S. stocks opened mostly flat on Thursday. The Dow Jones Industrial Average DJIA, -0.15% fell 15 points to 19,928, a drop of less than 0.1%. The S&P 500 SPX, -0.22% fell 1 point, or 0.05%, to 2,264. The Nasdaq Composite Index COMP, -0.23% fell 1 point to 5,470.21, essentially unchanged on the day.

Analysts at Zacks Investment Research upgraded shares of Shutterfly Inc. (NASDAQ: SFLY) from Hold to Buy today. The company currently has a rating of Buy on the stock. A number of other analysts have commented on the stock recently, and Shutterfly Inc. has earned a consensus one-year price target of $55.50, higher than the opening price of $51.01. Shutterfly Inc. stock has a 52-week high of $54.60. Typically, after analysts assign an upgrade report on a stock, they will later issue other revisions, usually followed by a price target change.

Shares of Shutterfly Inc. (NASDAQ: SFLY) opened at $51.01 on Tuesday and has traded in a range between, $49.89 and $51.11, and last traded at $50.52, which represents a decrease of $0.62 per share or -1.21% compared to the previous closing price.

Shutterfly Inc. (NASDAQ: SFLY) now has a market cap of 1.71B.

Shutterfly Inc. (NASDAQ: SFLY) Average Daily Trading Volume

The stock’s average daily volume is 523,125 shares out of a total float 27,763,000 and some 39,908 shares crossed the trading desk yesterday, lower than normal. Trading volume is likely to increase in the next few days as swing traders often use increases in trading volume to pinpoint substantial volume growth or distribution by institutional investors.

As with all possible breakouts, investors look for volume to be at least 40%-50% higher than normal on the breakout to demonstrate that fund managers and other professional investors are jumping in.

Institutional sponsorship is defined by ownership of a stock by mutual funds, banks, pension funds and other large institutions.

These instituitional investors have teams of analysts researching thousands of stocks, so it is good confirmation to see them taking a postion in a stock you are considering.

Shutterfly Inc. (NASDAQ: SFLY) Moving Averages

A moving average can also act as support or resistance. In an uptrend a 50-day, 100-day or 200-day moving average may act as a support level, as shown in the figure below.

This is because the average acts like a floor (support), so the price bounces up off of it.

In a downtrend a moving average may act as resistance; like a ceiling, the price hits it and then starts to drop again.

By identifying trends, moving averages allow traders to make those trends work in their favor and increase the number of successful trades.

Trades for Shutterfly Inc. (NASDAQ: SFLY) have ranged from $35.91 – 54.60, and the stock now has a 50-day MA of $50.37 and 200-day MA of $48.74. Today’s last price is 7.47%% under the 52 week high of $54.60.

Indeed, earnings growth is among the most critical things to look at in regards to stock investing and, accordingly, investors watch for companies that have raised their earnings at least 25% or more over 3 consecutive years.

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